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The artist contributes £25,000 award winnings to grassroots music venues

The singer accepting the award in his hometown
Sam Fender received the honor recently in Newcastle

The star has donated the entirety of his £25,000 honor winnings to the MVT, which functions to protect the UK's independent music venues.

He was awarded the cheque on October 16 as his latest record People Watching was named the top album of the last 12 months.

The musician has opted to hand the money over to the Music Venues Trust, in appreciation of the vital role local spots had in his early career.

"As an artist wouldn't be doing this success if it wasn't for all the shows I did around the area, and beyond, when I was beginning," remarked Sam Fender. "These locations are legendary, but they are facing challenges."

Beginning in 2023, at least 150 of these venues have shut down – approximately 16% of the total UK scene.

Over the past year, major artists such as the band Pulp, the group Coldplay, the singer Katy Perry and Ed Sheeran have all backed the MVT in its efforts to keep the scene afloat, by adding a small levy to their ticket prices, which goes to help independent venues.

Sam Fender also participated, collecting in excess of £100,000 on his live tour to assist numerous local spots across Britain.

The donation supported venues that were confronting possible closure due to difficulties stemming from water damage, fires and family tragedies, as well as licensing issues, court cases and neighbor objections.

Additional spaces received funding support in modernizing amenities and gear that helped artists and fans.

"The idea that money from performances in major spaces supports the independent spots, where it begins for musicians like me, is just logical," Fender has stated.

The band Pulp on stage
Pulp are one of the many acts who contributed their award winnings to good causes

Fender is among several artists to donate his award prize money to charitable organizations.

When they won the prize in the mid-90s for their album their work, lead singer Cocker announced that the band would donate their prize money to the non-profit War Child.

During 2002, artist the artist divided her prize among a few charities, including the NSPCC and a Sickle Cell charity.

"And I contributed a thousand pounds to the center, to their classes, because I did gymnastics when I was younger and they lacked new equipment," Ms Dynamite shared with the media.

Previously, the band contributed their prize money to the local youth club that supported their band, as well as other local music groups.

Additionally winners that year the group donated their winnings to a multiple sclerosis charity after a acquaintance was diagnosed the condition.

"Winning was quite enough," stated singer the singer. "The money was the bonus but we didn't need the cherry, because we had the cake. So our winning impacted somebody else's life."

Last week, the trust revealed it had saved several small stages in the South East, by transferring them to community ownership.

The Joiners in that area and the other in that location were acquired under the Own Our Venues program, which is backed by a national body and music fans who acquire "stakes" in the properties.

By

Terri Black

A tech journalist with over a decade of experience covering digital transformation and emerging technologies.

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